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At LinkTech, we are dedicated to empowering businesses through cutting-edge technology solutions that fuel growth and success. Today, we are excited to introduce the next chapter in our journey—a refreshed brand identity and a redesigned website. This transformation reflects our unwavering mission, core values, and commitment to delivering exceptional managed IT services.
Devin Blasius, the designer of the new LinkTech brand, walks us through some of the changes and the decisions driving the design process.
Why the Rebrand?
"We wanted to stand out from your typical IT service with a focus on being welcoming and seen as a brand that people trust," Devin explains.
With the rebrand, Devin set out to create a brand that stands apart—a service that feels warm, personable, and inspiring. To achieve this, he built the rebranding around three core pillars:
- Approachability – Breaking down the barriers of complex tech, making IT feel accessible to everyone.
- Personable – Putting a human face to technology with a friendly and relatable touch.
- Expertise – Providing the depth of knowledge and authority you expect but with a fresh and less "robotic" feel.
"With these principles in mind," Devin continues, "my goal was to position LinkTech as a warm, trustworthy brand, in contrast to the cold, uninspired mechanical aesthetics often associated with modern IT companies."
This rebranding is more than a new look; it’s a fresh perspective, one that focuses on simplifying your IT experience.
What's New?
Our rebrand comes with key design changes that are bold, nostalgic, and strikingly different from traditional IT aesthetics.
Retro-Inspired Aesthetic
"I began the rebranding process by establishing the brand's color palette," Devin says. "Drawing inspiration from nostalgia and warmth, I curated a palette that evoked a sense of familiarity and trust."
"From there, I meticulously explored hundreds of fonts, searching for one that truly embodied LinkTech. The ideal typeface needed to feature bold, structured lines while maintaining a sense of balance within each individual letter."
"The logo underwent multiple iterations as we aimed for a bold, geometric design where the letterforms seamlessly connected, creating symmetry and visual harmony," Devin remarks. "I started with a few sketches but, as always, I preferred to dive straight into Illustrator to refine and bring the concept to life. Here’s a look at that process."
From the revamped logo to our updated website, these visual updates make LinkTech more distinct and instantly recognizable in an industry overcrowded with uninspiring, mechanical designs.
Enhanced Approachability
We're redefining the IT experience with a renewed focus on simplicity. Our new website is designed to guide you through our services, making it easier for you to find the right solutions for your business. With a clean and intuitive layout, we're putting accessibility and approachability at the forefront of our design.
A Credible, Yet Human Brand
We want LinkTech to be the brand you immediately think of when you need IT support. Trust is crucial in the services we offer, and our rebrand ensures you feel confident choosing us. At the same time, our tone, visuals, and communication feel more friendly—because that's who we are at the core.
Join Us on This Journey
We’re so excited to share this transformation with you. The rebrand isn’t just a change for us—it’s an opportunity to provide you with more value, more expertise, and more support than ever before.
Our services have always been at the heart of LinkTech’s mission. With the rebrand comes a renewed focus on offering comprehensive IT support tailored to the unique needs of your business. Explore our full range of services, including:
Whether you’re looking for complete IT management or specialized support, we have the solutions to help your business stay secure, efficient, and competitive.
Take a moment to explore the new LinkTech, and don’t hesitate to reach out. Whether it’s a technical issue or just a question, we’re here to help.
Visit Our New Home Page and Learn More!
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